Club Caddie Chronicles

Insights from golf’s leaders on the trends shaping the game’s future.
June 27, 2024

Club Caddie Chronicles: Featuring Anella Nova

Harnessing the Power of Social
Join social media strategist Anella Nova as she shares proven strategies for growing your brand online. With over 14 years of experience in social media management and marketing, Anella will guide you through building a strategy that fits your club’s identity, creating content that engages golfers, and strengthening your online presence and community. This webinar is designed for clubs of all sizes and offers practical tips you can put into action right away.
Apr 24, 2024

Club Caddie Chronicles: Jay Karen on the State & Future of Golf

NGCOA CEO Jay Karen joins us for a candid conversation on where golf is headed—covering tech that creates demand (not just books it), workforce and self-check-in, pricing and affordability, water and land pressures, access and inclusion, and the boom in off-course golf. Hear practical advice for owners, long-term industry risks, and simple ways to level up the on-course experience.
Mar 28, 2024

Club Caddie Chronicles: Allison George

Join Allison George, Wizard of Fun at her family's golf course, Toad Valley in Iowa and a renowned industry innovator, for an insightful webinar on driving your club's success. As someone celebrated for her creative marketing, unconventional programming, and entrepreneurial expansions like Toptracer and new restaurant ventures, Allison will share proven strategies and how she does it all!
Feb 22, 2024

Club Caddie Chronicles: Don Ray on Tech, Talent & the Future of Golf

PGA of America Vice President and owner-operator Don Ray shares fast, actionable ideas to grow revenue and simplify operations—think Toptracer bays and sims that attract new golfers, self-check-in and kiosks that free staff, and smart uses of AI and data that make better decisions. He also gets real on work–life balance, building mentor-driven teams, and what’s next in agronomy and fan engagement. Skim this for the playbook—no full video required.
Nov 16, 2023

Club Caddie Chronicles: Crafting and Executing An Effective Golf Marketing Strategy

In this session, Sean McLeod and Jennifer Kirby share a practical playbook for turning “random acts of marketing” into a repeatable system that drives tee times, sales, and member loyalty. From setting clear goals to building campaigns, improving your web presence, and using the right channels, you’ll get actionable tips you can put to work right away.